Porthole Solutions - Identity

Identity Portfolio:

  • Eurocan Group
  • Full Balance Fitness
  • IPSMG
  • Lisa Mortimore
  • Panacea Healing Gardens
  • Rob McAulay
  • Sweet Power
  • Victoria Rebels
What was your name again?
- get yourself on the map -

So what’s your corporate identity? Is it consistent throughout your business and community? Do your clients and potential clients identify with it instantly or do they get a mixed message everywhere they look? Your clients and potential clients are bombarded with thousands of messages on a daily basis – how do you ensure they’ll remember you when they require your product or service?

Having a strong identity is the first step, branding yourself in the marketplace is next. Your identity is a reflection of who you are as a business. We believe that every business is unique no matter how many competitors you have. We take time to get to know you and your marketplace in order to create the unique identity that will help make you memorable.

An artist was in a park when a woman approached him and asked him to draw a portrait of her. The artist agreed and quickly sketched her. After handing the sketch to her, she was pleased with the likeness and asked him how much she owed him. He replied: "$5,000".

The woman, taken aback said "but it took you only five minutes!"

"No, madam, it took me my lifetime," replied Picasso.